Project: Guess Detective

I've always been a big fan of web development, mobile technology, and the games industry. When I combined these things, Guess Detective was born.

A multi-discipline undertaking

Like all of my other projects here, I produced Guess Detective 100% independently. It was extensively planned out on paper, carefully designed in Photoshop, meticulously crafted in BackboneJS, tested across numerous devices, integrated with Cordova and external API's, tested again, and finally published.

Total project ownership

The project involved much more than planning, designing, and building the app. I also produced the marketing website, Facebook presence, email marketing campaign, promotional images, and search-optimised marketing copy for the listing. Significant work also went into the pricing strategy, player progression and engagement, difficulty balancing, and more. Oh, and I built an external coupon management system and RESTful API for coupon redemption. This allowed gifting of in-app currency -- a core part of the longer-term marketing strategy.

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