Project: Weird Duck

The evolution of social media has facilitated an upsurge in traffic to highly "shareable" online content. Many websites have emerged as a result, dedicated solely to acting as hubs for this viral media. Hello Weird Duck.

Focus on UI

Content is king in this space. Weird Duck's layout prioritises content and social sharing, especially on mobile devices. It's built using a premium Bootstrap theme, significantly reducing design and development effort, while ensuring a high-quality, fully responsive, UI.

Prepared for Popularity

When an article goes viral, it receives an extreme amount of traffic in a short space of time. Weird Duck anticipates this from the start. It runs on a custom-built CMS, written on the super-light CodeIgniter framework, with custom page compression and caching mechanisms in place. It was built fast, and it runs fast. Really fast.

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